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Branded Content
Project Type
A Salute to Fauja Singh – #100 and Running
This Cannes‑shortlisted branded film, produced by In Front Films, celebrates the extraordinary life of Fauja Singh, the world’s oldest marathon runner. The film foregrounds Fauja’s resilience, humour, and humanity, showing how his story embodies endurance, community, and the power of living with purpose.
Success of the Film & Campaign
The film became one of Nestlé India’s most successful branded content pieces, praised for its authentic storytelling and emotional impact.
Fauja Singh’s presence gave the campaign a global resonance, inspiring audiences far beyond India.
The campaign achieved millions of views across digital platforms, with strong engagement from both younger and older demographics.
It was cited in industry press as a benchmark for heritage storytelling through human icons, positioning the brand as timeless while celebrating individual achievement.
